![]() ![]() MA: In the announcement of ‘Sleep Science’ you’re very clear about the importance of that second word: science. Everyone loved it, and Stephen is an ambient music nerd just as I am, so at some point I said ‘Look, I think we can do so much more here…’ One track on that album came out as an Amazon Original, and was on the cover of their meditation playlist for a while. This partnership actually started with a collaboration last summer, with an Endel and Laraaji album. They loved that it is not a threat to music artists. I met Steve Boom who looped me in with Ryan Redington and Stephen Brower and they immediately grasped what we’re trying to do here. We’ve been talking for a very long time: I’ve been going to Seattle at least a few times a year for conversations with different Amazon companies. Oleg Stavitsky: Amazon invested in Endel back in 2018, and followed on in subsequent times. Music Ally: What’s the backstory to this deal? Endel and Amazon go back a way already… An edited version of that conversation follows. However, Music Ally did interview Endel CEO Oleg Stavitsky ahead of the playlist’s launch, to talk neuroscience, creative AIs and, of course, to get his response to the UMG chief’s recent views. whether the playlist is generating royalties like regular music, or is an original/buyout commission). What will Grainge make of news that a startup has created an eight-hour playlist of functional music for Amazon Music? Endel declined to comment on the business model of this relationship (i.e. Universal Music Group boss Sir Lucian Grainge recently criticised “lower-quality functional content… generic music that lacks a meaningful artistic context, is less expensive for the platform to license or, in some cases, has been commissioned directly by the platform.” The announcement also comes at an interesting time. Today’s news follows Endel’s collaborations with artists including Grimes, Plastikman and James Blake, as well as funding rounds of $5m in 2020 and $15m in 2022. The latter’s Alexa Fund was one of Endel’s first investors, in 2018, when the startup joined its Alexa Accelerator. However, Endel and Amazon are not strangers on a corporate level. Get Music Ally Certified FOR FREE: advance your skills with Music Ally's Amazon Music for Artists Pro Series > ![]()
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